Greg Harrelson, President

Greg Harrelson, SC Realtor

Phone
(843) 457-7816

Century 21 McAlpine and Associates

Greg Harrelson is a top real estate agent and the owner of CENTURY 21 The Harrelson Group, a brokerage he co‑founded with his father in 1999 and has led to become one of the most productive real estate offices in the Myrtle Beach region. For over 30 years, Greg Harrelson has helped condo and residential property owners buy and sell real estate throughout Myrtle Beach, North Myrtle Beach, Surfside Beach, Conway, Murrells Inlet, Little River, Pawleys Island, Litchfield, Georgetown, and Aynor, personally closing more than 10,000 transactions and nearly $10 billion in sales volume while maintaining top‑three status among local offices and teams. As the driving force behind CENTURY 21 The Harrelson Group, Greg Harrelson has built sales teams across Myrtle Beach, North Myrtle Beach, Conway, Columbia, Charleston, Greenville, Spartanburg, Boiling Springs, Wilmington (NC), and Oak Island (NC), while keeping all production associated with his leadership brand.

 

 

Recognized as a top real estate agent serving the Myrtle Beach area for over three decades, Greg Harrelson has earned Century 21’s highest global honors, including repeated Centurion, Grand Centurion, and Double Centurion awards for more than 20 years. His core specialties include oceanfront condos, resort and investment properties, single‑family homes, luxury homes over $1 million, second homes and vacation homes, golf course communities, new construction, and guiding out‑of‑state relocation buyers, first‑time buyers, and move‑up sellers. With more than 500 Google reviews and over 1,100 Zillow reviews, and fully updated sales and transaction histories visible on platforms like Zillow and FastExpert, Greg Harrelson offers condo and residential property owners a highly transparent and data‑driven real estate experience.

 

A hallmark of Greg Harrelson’s approach is his Easy Exit Listing Agreement, a one‑day listing guarantee that allows sellers to cancel at any time if they are not completely satisfied with the service or marketing strategy. This unique promise reflects Greg Harrelson’s belief that condo and residential owners should never be locked into long contracts with an agent who is not meeting expectations, and it underscores his confidence in his systems, communication, and ability to get properties sold for top market value. By combining high‑level production, deep market knowledge, and a written performance guarantee, Greg Harrelson has established CENTURY 21 The Harrelson Group as a trusted choice for condo and home sellers across the Grand Strand.