If you've searched for homes in the Myrtle Beach area for more than about ten minutes, you've run into Carolina Forest. It's one of the most searched parts of Horry County, and for good reason. But it's also big, busy, and easy to misunderstand from a listing photo. Before you …

Loris is where Horry County buyers go when the budget is tight and they still want a yard. Homes in Carters Cove and Barker Farms often come in well under what similar homes cost in Conway or Carolina Forest, and you aren't giving up a real lot to get there.

A lot of buyers come to me wanting the same thing: a few acres, some quiet, and no neighbor close enough to hear the dog bark. That's a great goal, and there's plenty of it in western and northern Horry County. But some of the best rural properties around here …

If you want to live in Myrtle Beach but you'd rather walk to dinner than drive, Market Common is where you look first. Built on the old Myrtle Beach Air Force Base, the neighborhood ignores the usual Grand Strand pattern of highway-and-strip-mall development and gives you something closer to a …

Myrtle Beach has close to a hundred golf courses and the brochures treat them all like they're interchangeable. They aren't. If you're buying a home in a golf community here, the course is almost beside the point — the community around it is what you're actually buying into. Here's what …

Coastal luxury in Myrtle Beach doesn't look like coastal luxury in Palm Beach or Naples, and that's part of the appeal. Buyers moving here from higher-priced markets consistently tell me the same thing: the money goes further, the lifestyle is less performative, and the real amenity is the water itself. …

Canal homes in North Myrtle Beach — especially the channels in Cherry Grove — are one of the Grand Strand's quietest success stories. They give you backyard boat access, a protected waterway for fishing or paddling, and a lifestyle that direct oceanfront can't match. But they also come with specifics …

If you're buying in North Myrtle Beach this year, the headline numbers don't tell the full story. The North Myrtle Beach market splits into pockets that behave very differently, and the gap between them keeps widening. Ocean Drive moves on its own clock. Cherry Grove channel homes answer to boat …

Your HVAC just went out during the hottest week of the summer and now you're staring at contractor quotes that vary by thousands of dollars for what looks like the same work. Or you're a new coastal SC homeowner trying to establish relationships with the right service providers before an …

You're buying a home on the Grand Strand and you're hearing that the rules around who pays for the buyer's agent changed. Here's the honest picture. The industry-wide changes that took effect in 2024 reshaped how buyer agent commissions get discussed, disclosed, and paid. For buyers shopping Myrtle Beach real …